Chief Operations Officer and Head of Product

May 2020 - April 2024

In my dual role as COO and Head of Product I play a pivotal role managing two platforms. I led the strategic development and successful launch of Xomio, A cutting-edge website builder, custom developed for prop-tech.

  • Leading the lifecycle of Xomio from concept to production demanded a keen understanding of market dynamics and user needs. Working closely with cross-functional teams, I crafted a user-friendly product that exceeded leaderships expectations.

  • Expanding our Global Referral Network to over 2 Billion in annual revenues, with 800,000+ users required strategic planning and meticulous execution. I collaborated with diverse teams, ensuring our network not only grew in numbers but also in functionality and user satisfaction.

  • I successfully transformed the company from a hybrid model to a fully virtual team. I developed and efficient virtual workspace for our cross functional team, choosing the right internal tools to provide the company with the right processes, insights and control we wanted.

  • I formalised our cross functional teams creating Hr practices and Onboarding flows for each functional team. I significantly reduced out timelines for hiring and onboarding throughout departments, most significantly in the Dev teams where onboarding and ability to be productive in sprints went from 3m+ to 2 weeks.

Chief Product Officer

Feb 2016 - May 2020

My role was marked by hands-on leadership, strategic management, and innovative problem solving.

  • I spearheaded the ideation and design of new revenue products and upsells, optimizing existing technology. I took a proactive approach to product development, supporting my cross functional teams through intricate technical challenges. My focus was on ideation and practical execution, ensuring that our products met the highest industry standards with realistic development schedules.

  • I lead the formation of our customer success team. My focus was on providing our users with an efficient and curated experience. With the team and the tools in place, I moved my focus to deep FAQ docs with images and videos. I then lead the creations and implementation of automated user guides based off different scenarios in both product platforms along with ai driven chat bots.

  • I developed user engagement procedures by creating and redesigning our email flows providing more personalised journeys for our clients. I paid extra attention to our pre sale communication, creating marketing journeys based off user interactions in our marketplaces and websites. I also set in place a process for the success teams to maintain a training and engagement calendar keeping our clients feeling supported and churn rate low.

Director of Creative Development

Feb 2014 - Feb 2016

Customer centric design and communication were my first priorities. I led the design and re branding for all products and platforms. Focusing on a clear UX with some fun UI elements. I ensured every touchpoint of our clients journeys were user friendly and engaging.

  • Along with a full platform redesign, I focused on setting clear product design, guidelines and voice. setting Figma design rules I put the processes in place to maintain consistent cohesive design.

  • I spearheaded the ideation and design of new revenue products and upsells, optimizing existing technology.

  • Championing team atmosphere, I worked hard to create open and effective communication across all team. I enhanced team camaraderie by designing custom hoodies released to all team members after 6 months. I gamified high stress sprints, I created slack scavenger hunts and opened a virtual weekly coffee hour for team communication. I initiated biweekly game night and semi-annual company wide events. I also lead learning and growth initiatives to encourage collaboration and learning across teams.

Restaurateur

Feb 2017 - Feb 2018

  • I built a highly successful Southern restaurant and craft cocktail bar in Barcelona, Dirty South BCN. In just one year, taking my Southern American heritage as inspiration, I partnered with my husband to take on the project from the ground up. We achieved national and international press recognition (Condé Nast Traveller, National Geographic, La Vanguardia, etc, as well as just about every food blog in the city) with no PR budget, and we broke into the top 10% of restaurants and bars in Barcelona on Tripadvisor, Yelp and FourSquare review metrics. Far more importantly, we and our customers had a fantastic time, creating and enjoying amazing food and spectacular cocktails.

  • I did complete interior design of our 180sqm space, which involved a complete remodel and kit out. I custom designed all our furniture / fittings and had them produced by local craftsmen. I developed all branding materials and developed our companies general ethos. I branded and produced our own local beer and hot sauce. I enjoyed creating events and running our social media; Bringing our Instagram followers to 8k+ and Facebook to 4k+. I made a point to work with as many local artists, designed and creators as possible to make sure we connected with our city.

Founder and CEO

Dec 2011 - April 2014

  • At just 19, I bypassed traditional education, venturing into tech world by founding Le Crib. This startup disrupted the furniture industry by providing local craftsmen and designers with a direct to consumer model. With a small team, I crafted a unique online shopping experience, featuring a curated collection of distinctive homewear from around the world.
    Le Crib's innovative concept caught global attention, earning me a feature interview at the age of 21 with Bloomberg news in London. With 10,000+ suppliers, the platform thrived as a creative marketplace, connecting artisans with a global audience. The platform's uniqueness lay in its interactive features, empowered users to shape their living spaces authentically by searching not just based on item type but color, style, material, measurements and more .

  • Beyond furniture, Le Crib offered exclusive access to one-of-a-kind pieces, direct from the creators, art, and everyday essentials. It aimed to transform houses into personalized sanctuaries. Each item was curated to reflect individuality, turning homes into unique expressions of personal taste.
    Le Crib was my dynamic venture, teaching me vital skills in tech management, client logistics, and marketing. Despite its closure, the experience was transformative, providing a strong foundation for my career. It stands as a testament to my innovation and determination, propelling me forward in my professional journey.

Favourite Tools

Clickup | Notion | Confluence | Asana | Figma | Canva | UserGuiding | HelpScout | Canva | Klaviyo | Keynote | Squarespace | Wordpress | Google Analytics | GoogleWorkspace | Miro | Mid Journey | Lucid Chart | Trello | Typeform | Articulate | Freshdesk | Smartcat | Phrase | Slack | Zoom | Adobe XD | Cucumber | Adobe Express | ProofHub | Content Studio | Hootsuite |

Skills

UI / UX Design and Planning | Product Development | Full Produce Lifecycle | Strategic Leadership | User Training and Communication | Virtual Team Culture | Defining Internal Processes | Mentoring and Development | Cross Functional Team Management | Feature Ideation | Data-Driven Decisions | Customer Success Support | Strategic Roadmapping | Agile Development | Product Management |